Your trading performance is more than your strategy.
I coach traders who want to improve their execution, decision-making, and consistency. I look at what influences their behaviour, inside and outside the markets.
Twelve weeks. Eight private sessions. Twelve months of platform access.
The problem
Knowing what to do is not the same as doing it.
Many experienced traders can explain their plan clearly. Under pressure, the plan and the click come apart.
- You know the rule, and you break it when the session turns against you.
- You see a valid setup, and you hesitate.
- You follow the plan until a losing streak changes your size, your stops, or your patience.
- You perform one way in preparation, and another way when the market is live.
Those patterns do not all have the same cause. Sometimes the limit is the strategy. Sometimes it is risk. Sometimes it is stress, belief, or life outside the market. I start by finding which factors actually matter for you.
The approach
Understand, develop, apply.
I follow the person in front of me, not a fixed syllabus. The sequence stays simple.
- 01
Understand
I identify what is influencing your performance: competence, risk, state, decisions, beliefs, and the conditions around your trading.
- 02
Develop
I choose the interventions that fit those findings, and I write a personal plan with behavioural objectives you can observe.
- 03
Apply
Practice during real trading, review what you did, and adjust. The platform keeps that work connected between sessions.
What I work on
Six areas. Only the ones that matter for you.
These are diagnostic domains, not six modules I take every client through. I concentrate on the areas that are actually limiting your performance.
- 01
Trading competence and edge
Whether the strategy is clear enough to execute, and whether the problem is the method or the way it is being used.
- 02
Risk architecture
Size, stops, loss limits, and the decisions that change risk when the session gets difficult.
- 03
State and readiness
Stress, arousal, and whether you are in a condition to make the decisions your plan requires.
- 04
Decision regulation
Hesitation, impulse, revenge, and the gap between a valid setup and the action you take.
- 05
Meaning, beliefs, and motivation
What trading means to you, and how identity, pressure, and expectations shape the next decision.
- 06
Environment, recovery, and lifestyle
Sleep, energy, schedule, and the circumstances outside the market that still show up in your trading.
The program
Twelve weeks of personal performance coaching.
This is individual coaching. I shape the sessions from your assessment, not from a curriculum everyone receives in the same order.
- 01
Performance assessment
A structured intake across competence, risk, psychological execution, stress and readiness, beliefs and motivation, and recovery. I use it to see what is actually limiting your performance.
- 02
Personal performance profile
A clear picture of strengths, limits, recurring patterns, likely mechanisms, and the priorities worth working on first.
- 03
Individual development plan
Priorities, interventions, and behavioural objectives you can review week by week.
- 04
Eight private coaching sessions
Eight sessions across twelve weeks. The focus depends on you: patterns, decisions under uncertainty, beliefs, regulation, breathing, risk behaviour, routines, attention, recovery, or how you evaluate performance. You do not receive every intervention.
- 05
Coaching between sessions
You keep working in Instynct: assignments, decision notes, and behavioural reviews, with feedback from me on that work. This is not unlimited or instant access to me.
- 06
Weekly performance reviews
A structured look at decisions, execution, plan adherence, patterns, and your development objectives. Results matter, and they are not the only measure.
- 07
Personal exercises
I choose the tools for your plan. They may include reflection exercises, G-schema work, a traffic-light regulation model, belief exploration, breathing, behavioural experiments, implementation intentions, and process, performance, and outcome goals.
- 08
Twelve months of platform access
Access during the twelve weeks, and afterwards so you can continue the work on your own. The platform is part of this program. It is not sold separately.
The platform
Coaching that continues on the trading day.
A session ends. The next decision does not. Instynct connects the coaching to the choices you make when you are actually trading.
Included with the coaching program for twelve months. There is no separate subscription.
Trading decision loop
A sequence for the day: prepare, check the decision, recover when needed, and review what you did.
Journaling
Notes on trades and on the behaviour around them, so a review can start with what you did.
Performance reviews
Daily and weekly reviews that look at execution and patterns, not only the financial result.
Pattern tracking
Recurring behaviour stays visible, so the same mistake is easier to see before it becomes something you only notice in hindsight.
Development goals
The objectives from your plan stay next to the trading day, instead of living in a document you open once.
Assignments and feedback
Work between sessions, and feedback from me on that work. I reply on the coaching rhythm, not on demand.
About me
Sam Hokke
I am a performance coach with a background in psychology, trading, vitality, and behavioural development. I trade myself, and I work with traders on execution, patterns, decision-making, and the conditions that make a plan hard to follow.
That combination is practical. Trading asks something psychological of a person, and it also asks for a method and a risk process that can hold. Both belong in the conversation with me.
More about meInvestment
One program. Two prices, stated plainly.
Twelve weeks of personal coaching and twelve months of platform access. Founding clients receive the same program.
Founding client offer
For the first group of traders working with the integrated coaching program and performance platform.
€1,000 excl. VAT
€1,210 incl. VAT
Limited to the first 5 clients.
Regular investment
The price after the founding client places are filled.
€2,000 excl. VAT
€2,420 incl. VAT
Both prices are for the same twelve-week program.
The next step is a free introductory conversation with me. I want to understand your situation and whether coaching with me is a fit. Booking a conversation does not mean I accept you into the program.
Questions
Before you book
Who is this program for?
Experienced traders. Some are technically competent and inconsistent under pressure. Some are already profitable and want execution, routines, and decision quality to hold as size or responsibility grows.
Do I need to be profitable already?
No. You do need trading experience and a strategy you are trying to execute. The program is not an introduction to the markets.
Is this trading education?
No. I do not sell a strategy, signals, or financial returns. I work on how you make and review decisions.
What happens during the twelve weeks?
An assessment, a profile, a development plan, eight private sessions, weekly reviews, and work in the platform between sessions.
How personal is the coaching?
I set the focus from the assessment. Two traders can spend the twelve weeks on different problems. I do not walk you through a fixed set of modules.
What happens between sessions?
You use Instynct to document decisions, complete the work you and I agreed, and review behaviour. I give feedback on that rhythm. I am not available around the clock.
Is the Instynct platform included?
Yes. Twelve months of access is part of the program. The platform is not available as a separate purchase.
Can I keep using the platform after the coaching ends?
Yes. The twelve months include the coaching period and the time after it, so you can continue the reviews and routines on your own.
What is the introductory consultation?
A conversation with me about your trading, what is getting in the way, and whether this program is a useful next step. It is not a pitch, and a place is not guaranteed.
Can coaching include things outside trading?
Yes, when they affect your performance. Sleep, stress, schedule, and pressure outside the market can change the decisions you make in it. I keep the work tied to trading performance. I do not offer therapy.
I want to understand what is holding your performance back.
Book a free introductory conversation about your trading, your current challenges, and whether working with me is the right fit.