Sam coaching with a lapel mic. 1-1 performance work
1-1 coaching with Sam

You know what to do. Under pressure you do something else.

Personal coaching for traders who know their plan, and still do not follow it when it gets intense. Sustainable performance: technicals, risk, and psychology. Conversation first. Then a plan that fits you.

Book a call

Limited seats. Conversation first, then a custom plan.

  • Psychologist · performance coach · trader
  • Limited 1-1 seats
  • Conversation first, custom plan after
The problem

You know what to do. Under pressure you do something else.

Hesitating when the setup is good. Getting bigger after a win. Wanting to make it back fast after a loss. Throwing the plan away because the day already “feels ruined.” That is not a motivation problem.

In 1-1 we make it visible, without shame , and build something you still do when I am not in the room.

What we work on

Six themes, not only “more discipline”.

This is the course content and the coaching map. What people call “trading psychology” is usually just one piece: executing under pressure.

  • 01

    What is good trading?

    When was a trade or day good, separate from profit or loss? Process, risk, and behavior.

  • 02

    Condition & lifestyle

    Sleep, energy, recovery, stress outside trading. Good performance starts before you open the charts.

  • 03

    Noticing yourself under pressure

    Emotions, tension, thoughts, urges. What happens inside you while you trade?

  • 04

    Choosing under uncertainty

    FOMO, fear, overconfidence, “it felt right.” How do you make better choices when you cannot be sure?

  • 05

    Executing & steering yourself

    You know what to do. Do you do it? Impulse, revenge, exiting early, moving stops.

  • 06

    Learning from what happened

    Reviews, spotting patterns, practice. Do you draw the right lesson, or repeat the same mistake?

How we work

Understand → Notice → Regulate → Execute → Review → Improve

Themes say what we work on. These steps say how. Same path for every pattern.

Example: wanting to make it back fast. Understand: why do you do this? Notice: what do you feel or think just before? Regulate: what do you do when that urge shows up? Execute: do you keep your agreement? Review: what happened? Improve: what do you change?

  1. 01

    Understand

    What is really going on here? Why does this happen for you?

  2. 02

    Notice

    Which signals do you see or feel, before you have already clicked?

  3. 03

    Regulate

    What do you do when that urge shows up? How do you pause between feeling and click?

  4. 04

    Execute

    Can you actually follow what you agreed when it gets intense?

  5. 05

    Review

    What happened exactly? How you acted first, then the result.

  6. 06

    Improve

    What do you change, so the next day runs differently?

Is this a fit?

Who this is for

You already have a strategy. The problem is not more information. It is what happens in your head and body when size, speed, or loss shows up.

You will recognise yourself if

  • You can explain your strategy clearly, and still do not follow it when the day gets hard.
  • You function reasonably in normal life, but trading activates a different version of you.
  • You want to look deeper than “be disciplined”, without another indicator or course video.

What this is not

This is not an online course you only watch, and not a sales pitch for an app.

  • No signals or trade advice.
  • You stay responsible for your own risk.
  • Not therapy, not diagnosis, no promise of profit.
How it works

Conversation first. Then a plan for you.

There is no fixed package on this page. We talk first, then make a plan that fits your trading and life.

  1. 01

    Book the conversation

    Pick a time. Come ready to talk honestly about how you trade when it is intense. No polished pitch.

  2. 02

    Find where it goes wrong

    We look where your plan breaks: tension, choices, execution, or not learning from yesterday.

  3. 03

    Make a custom plan

    How often we talk, what we focus on, and what “good” means for you in the next stretch.

  4. 04

    Work it in real life

    Sessions plus small practices between them. Until you can hold it without me.

Book a call

Limited seats. Conversation first, then a custom plan.

Team in a thoughtful working session
In the conversation

A conversation that changes something the next morning

We find where it goes wrong , sleep, tension, choices, execution, or learning , and stop treating every bad day as the same problem.

You leave with: what is going on for you, what you do when it shows up again, and one thing you do differently tomorrow. Not a pep talk.

Deeper

What we work on together

Four things we often push on. Not all equally, only what is true for you.

Does your strategy fit you?

Do your timeframe, size, and rules fit who you are and how you live, or only an “ideal trader”?

Noticing and steering tension

What do you do before you click, when tension rises, and how do you stop one bad day from coloring everything?

Not tying your worth to profit/loss

A loss is not proof that you failed as a person. A win is not permission to break rules.

Small practices you actually do

Small things you do between sessions. The app can later help remind you; coaching decides what matters.

Custom

No menu. A plan for you.

How often, how deep, and what we focus on depends on where you get stuck. We decide after the conversation , not from a price list. If it is not a fit, we say so early.

Questions

Before you book

Is this for me?

Yes if you have a strategy but do not follow it under pressure , hesitation, sizing up, revenge, ditching the plan. No if you want signals or someone to trade for you.

Do I need the app to start?

No. The app is still in build. Coaching stands on its own.

What does it cost?

No public price list. After the conversation we make a proposal that fits how intensive we work. Commitment comes after that.

Do you tell me what to trade?

No. You own the strategy and the risk. We make it more likely that you do what you planned.

Coaching first, app second

The app comes later. Coaching you can start now.

Later the app holds your day: plan, check before you click, pause after a mistake, review. Deep work happens in 1-1 now , so the app is not an empty ritual later.

Coming soon

See what is coming

Ready to talk?

Book a conversation. Then we see if 1-1 fits. If it does, we build the plan around you.

Book a call

Limited seats. Conversation first, then a custom plan.

Book a conversation

Pick a time. 1-1 with Sam.